Exciting as it is though, we're (still) not focused on the message. Some of the participants were spot on, but the media coverage doesn't quite bring it home (only quotes from Sec. Kerry get it right in this entire NY Times article...he's in better, on-message company in the LA Times...look below the jump for Fox News).
Here's the skinny. Climate change is not about the planet. Seriously. Forget the environmental bumper sticker that says "Save the Planet"...switch it in your head with one that reads "Save Ourselves". The planet will keep on turning. It's the environmental systems that WE all depend on for our well-being...those are on a rapid and accelerating pathway to horrorville. Repeat after me: caring about climate change means you care about people, especially yourself.