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Perfect is the enemy  of eco

9/5/2014

4 Comments

 
Thanks for being someone other than my Mom (hi Mom!) to stop by this blog.  Instead of repeating what Enviro(ish) is about (see Meet Megan), I'd like to talk about one of the inspirations that led me here.   

A while back, there was an ad for a new line of natural products at a major grocery chain, and it went something like this: parents wake up to a cow in their bedroom and they milk the cow first thing in the morning, Dad is seen harvesting wheat with a sickle in the backyard....cue voiceover on how trying to eat more natural, whole foods doesn't have to mean we always DIY all the way.  Being more eco and healthy doesn't have to be this hard.

I LOVE this message because otherwise we all just throw up our hands at how hard and "unattainable" it is to be eco/natural/healthy/etc.  Environmentalists have spent decades pushing for bigger, drastic change...pushing so hard that we all feel left behind seeing only occasional PSAs with polar bears on a tiny ice floe.
Environmentalist has come to mean hippie liberals who live off the grid and sacrifice crazy amounts of time to find alternatives to products the rest of us use daily in an impassioned and sometimes militant fashion.

Which leads  me to the second reason why this is inspirational for enviro(ish) - I wanted to find that ad on youtube so I could post a link in this blog, but could not because the grocery chain was sued for promoting this line of products "100 percent natural".  I'm no expert in food products labeling, so I can't speculate who is right and who is wrong on this one.....but this lawsuit highlights the divide that exists...the divide enviro(ish) is trying to lessen. 

In pushing for perfection - in this case, pushing food manufacturers to use only whole foods, no GMOs, organic, etc - we've left a giant gap in the middle.  The average person has no alternative and feels like there's no point in trying at all.  The customers that would've bought this line of products aren't going to suddenly start shopping at Whole Foods...they are going to keep shopping where they shop. 

Environmentalists are great at criticizing and not great at finding solutions that inspire people to be more eco.  There's a simple reason for this: criticism is easy because there's always something more eco to be done in any product, package, industry, process, etc.  Always. 

So we need to change our way of thinking, whether you call yourself an environmentalist or are like the rest of humanity and care about our future on this planet.  Any parent or researcher will tell you that positive reinforcement is a better strategy for behavior change.  Let's be positive about every step that you, family, friends, strangers, companies, society makes in the right direction...and encourage that next step no matter how small it is.

What if environmentalists approached that grocer and said "look, we get that your customers want this, and you want to make your product line more natural at a pricepoint they can swallow vs. buying organic...let's work together to see if there's a way"?   I bet a more natural product line sans controversy would result.

I'm a firm believer that there's always a better way that can move us forward.  I hope you check back...my goal is to help identify the small steps that we all can take, and keep encouraging us to do them together.

Each of our actions may be a drop in the ocean, but every eco drop deserves applause.  So cheers to you!
4 Comments
Rick
9/24/2014 02:20:31 am

Hi Miss Megan! Stay with it!

Reply
Megan
9/25/2014 10:12:27 am

I will make it to at least 26.2 blog posts in your honor Rick :)

Reply
resume edge.com link
11/23/2018 11:03:58 pm

Enemy of ego is killed and destroyed on all forms of life. The soft stance is welcomed and invited by the candidates. The incentive of the soft hearted man is always loved and invited by the people.

Reply
Megan
11/30/2018 05:51:32 am

Hi "Resume Edge", thanks for stopping by! I think I understand your comment as we all need to lead with empathy and heart more, and if so I completely agree.

Reply



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